Brand Identity for a bespoke private financial advisory firm, Wealth Destined.
Drawing inspiration from the concept of infinity, the design interprets infinity in terms of unbridled potential. In mathematics, infinity often represents a potential infinity where possibilities are endless, rather than an infinite quantity.
The design communicates the idea that one’s destiny is what one makes it to be. In the aspects of wealth creation and distribution, infinity carries the aspiration and hope of infinite growth and endless sharing.
Turquoise carries associations with energy, wisdom, and balance, and its darker shades have a sophisticated feel. Historically, turquoise is a valuable mineral symbolising wealth and goodwill. A turquoise gemstone also represents self-realisation, and is believed to carry wisdom and truth, aiding in analytical thinking and creative energy.