Profile

Fable is an award-winning, multi-disciplinary design consultancy that designs brand strategies, visual identities, creative campaigns, print and digital communications, spatial experiences, and more.

We are recognised at established international design competitions, such as the prestigious British Design & Art Direction Awards and the Tokyo Type Directors Club.

We believe in constructive dialogue. Jiahui is frequently invited to speak at events and portfolio review sessions. He also has served on the jury panel at the D&AD Awards.

Various works have also been featured on recognised platforms such as Monocle, Asia Pacific Design, Singapore Design Week, The Straits Times, It’s Nice That, Visual Journal, BP&O, The Business Times, For Print Only, American Institute of Graphic Arts, Mediacorp, Sandu Publishing, etc.

Approach

We observe, research, and conceive concept-driven ideas and intelligent designs for progressive brands and forward-thinking clients.

We approach projects with breadth and width by understanding the brief, target demographic, takeaway message, and desired result. We believe that creativity is part of a bigger construct, not the sole entity.

When you work with us, you deal with us and our tender hearts directly. This allows us to follow through every project with precision and consistency. We believe in timelessness over trends, value over noise.

We are against hiding behind layers of fake accents and overly fancy-pancy dressing. We believe that talent is a subset of hard work. We walk the talk, not fluff the puff.

We love what we do – creating great work for people, businesses, and communities. Work with us and you will see.