The founders of ExtraOrdinary People started the centre as a non-profit charity to aid every person with special needs in Singapore through community-supported initiatives. It was founded with the belief that every child is special, and every child should be given a voice and place in this inclusive society.
ExtraOrdinary People is housed in a play-based therapy centre within close proximity to Singapore’s downtown. Adopting the pedagogy of play over academics, the classes encourage children to bring out their personalities through interactive lessons. Classes are widely varied, and range from drama sessions to art therapy to music lessons.
The identity uses a vibrant colour palette, representing the positivity and adrenaline that children exude when they are in a state of fun. Each alphabet in their custom typography is design from scratch. A variety of illustrations representing available is also created for various application touch-points to engage, interest, and educate current and potential clients.