Project 50/100 is an alternative effort to commemorate Singapore’s 50th anniversary. As the name suggests, it will look back in time as well as forward to the centennial. The spirit is captured in the tagline “Alternative Narratives, New Perspectives, Different Truths”, and the motivation in the slogan “Because We Love Singapore”.
Our nation is at crossroads. The number 50 is rotated left to signify how far we have come and the number 100 is rotated right to represent where we are heading towards.
The slash is known as an giving alternative voice and meaning. In a society full of voices and opinions, the logo has the ability to evolve into emoticon-like symbols as each opinion expresses a different viewpoint.
The distilled neutrality of the execution allows the subject matter to take center stage as the organizing committee plays a silent supporting role.