Since its establishment in 1999, Park + Associates has grown into a studio made up of dedicated and like-minded individuals who strive towards shared virtues, both conceptual and aesthetic. They recognise the importance of people and the human experience in architecture. They understand the importance of having good bones in architecture.
Each project is customised and crafted with rigour through a painstaking process, building upon the clients’ expectations and challenging the studio’s body of work, whilst respectfully responding to the site context. Absolute care and thought is put into every line and dot, translating drawings on paper into a polished built form. Each project undergoes high levels of scrutiny, which in turn brings forth an unparalleled sense of reward and satisfaction.
The identity had to represent the craft and flair of P+A’s award-winning practice. The design concept is based on the idea of finesse and discipline. Keeping in mind the mantra of ‘knowing the rules and then breaking them’, we approached the execution with a consistent visual system, grid layout and timeless typography selection. At P+A, boundaries are constantly pushed, and more often than not, expectations exceeded.
Interior / Architecture photography by Edward Hendricks
In addition to the brand identity exercise, we were also commissioned to design the portfolio book of Park Associates. The portfolio is meant to be an archive and documentation of their award-winning work so far, as well as to be shared with existing and prospective clientele in the future.