Love is emotional
Love is colourful
Love is painful
Love is exhilarating
Love is irrational
Love is innate
Love is the most fundamental, explosive, and essential feeling that constructs us as human beings

We were tasked to brand and design the 2016 Season of Love for Pangdemonium.

It was interesting yet tricky to give Love a visual representation, as this feeling resonates differently with individuals. A strong colour palette was adopted to create a striking identity to capture attention and showcase Love in its rawest, strongest mix of emotions.