P+A Projects — Fable – Award-Winning Design Studio — Fable is an award-winning, multi-disciplinary design consultancy that designs brand strategies, visual identities, creative campaigns, print and digital communications, spatial experiences, and more.

P+A Projects is an award-winning architecture and engineering firm for the themed entertainment industry with offices in the USA, China, Thailand, and Singapore.

Working with the biggest names in the industry such as Disney, Warner Bros., DreamWorks, and Fox, P+A Projects offers design and engineering expertise and delivers world-class attractions and architecture.

The brand identity is executed to represent connectivity and engineering.

A custom grid system is designed to allow the creation of various graphic icons. The grid is adapted to various design languages such as way-finding, collaterals, and more.

With the same grid system, more design elements, objects, and rides can be further added on down the years as they continue building on their impressive portfolio.