Our Grandfather Story (OGS) is a content storyteller and media production company. The team wanted to craft an rebranded identity that would make OGS stand out in the extremely saturated industry.
It was important to sieve out what made them, them.
We fashioned a brand story that talked about their origins, dreams and visions: With roots tracing back to filmmaking days in university, Our Grandfather Story has become an engine fuelled by a passion to seek stories nestled in warm smiles, curious tales and seemingly crazy ideas. They’ve journeyed across Singapore to uncover everything from the origins of local childhood treats to no-holds-barred conversations with persons with disabilities — and the surface is barely scratched.
Together with the OGS team, we worked together to define the four main categories of their brand architecture – Flavours, Generations, Neighbours, and Offbeat.
The ‘O’ in the abbreviated logotype is designed to look like a viewfinder, representing the different point of views and various conversations their stories create. The ‘G’ and ‘S’ are treated to look like clocks.
In pursuit of a greater appreciation for the ordinary, OGS curates and presents narratives that are timeless, nostalgic, and yet able to spark a sense of delight.
We also fashioned a set of brand values with OGS, one that resonated with the spirit behind every intent, every content, every conversation –
Accessible – stories that belong to everyone
Adventurous – as discoverers of hidden tales
Heart of gold – seeing the good and the delightful in people and things around us
Lastly, we re-designed their entire website front and backend system for a smoother and more mobile responsive user journey for their audience, as well as a friendlier maintenance platform for the internal team.
Always genuine, personable, and authentic, OGS is set for greater heights.