With English as the main spoken and written language in Singapore, many Chinese learners are made to learn the concept and execution via memory instead of understanding the heritage and history behind the construct of the language. The process can sometimes be dull, dry and difficult to grasp as one’s memory can only bring her that far.
Madam Lee is a Chinese Tuition Practice that seeks to educate students and learners based on understanding the language thoroughly through in-depth methods of learning the construct and parts of the character, as well as the sentence.
Drawing inspiration loosely from an old-school fruit machine, the branding is based on constructing the different Chinese characters and their parts. Showcasing the fluidity and flexibility of the endless permutations and possibilities, Madam Lee hopes to make learning Chinese fun and engaging once more.