We were commissioned by Brain Magazine Japan to design their front cover based on the theme “Future”.
Using tightly-kerned typography of the names of the seven sins, we invaded the words by including the characters ‘未来’, which means “future” in Japanese, to make it look like a Virus. The asian characters do not look smooth and natural amongst the Latin English characters, showing that the future and the sins do not go well with each other. It is to show these sins are like viruses that are invading and plaguing mankind and our human nature, causing us to become greedy, proud, lustful, and so on.
As we become what is deemed as “more advanced”, our character exponentially deteriorates as a species. If we do not take the step to change things, the future looks bleak.